In 2026, Wikimedia Spain is unveiling an evolution of its visual identity, with the aim of creating a new image that is clearer, more consistent and more versatile across its various communication channels and materials.
The new identity retains the essence of Wikimedia Spain and seeks to strengthen its presence as an association, whilst offering a visual image that is more consistent with Wikimedia and with the range of projects and communities that form part of its movement.
What does the new visual identity entail?
The update does not represent a radical change to the brand, but rather an evolution of its visual elements to make it easier to apply in different contexts.
The main objectives of this evolution include:
- Strengthening the image of Wikimedia Spain.
- Improving visual consistency with the Wikimedia Movement.
- Making it easier to use the brand identity in projects, activities and collaborations.
- To have clearer and more consistent graphic resources for communication.
Resources for the new brand identity
The update includes various resources to facilitate the implementation of the new visual identity by Wikimedia Spain and by the individuals and organisations that collaborate with the association.
These include:
- Logo and isotypes.
- Updated visual identity manual.
- Illustrations and icons.
- Audiovisual material.
- Other graphic resources.
These materials provide an overview of the elements that make up the identity and guidance on how to use them correctly.
View and download resources
The resources for the new visual identity are available on Wikimedia Commons, where they can be viewed and downloaded.
You can access all the materials via this link to Wikimedia Commons.
The visual identity guide sets out the key guidelines for using the brand and serves as a reference for maintaining consistent communication across different media and projects.
An identity that evolves with Wikimedia Spain
The evolution of the visual identity marks a further step towards consolidating Wikimedia Spain’s image and facilitates recognisable and consistent communication across its various areas of activity.
This new identity provides resources to enable the association, its community and its partner organisations to use the brand appropriately.
View the new visual identity and all its resources on Wikimedia Commons.
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