Wiki Loves Fashion: Insights from the Macedonian Wikipedia

Fashion icon used as campaign’s logo (Credit: Elegant Themes, GPLv2)

The second edition of Wiki Loves Fashion — an international campaign aimed at enriching the Wikimedia projects with contents on fashion-related topics — took place from 21 September to 11 October 2020, a time interval in which the Milan Fashion Week (22 28 September) and the Paris Fashion Week (28 September – 6 October) have also taken place. Several communities of Wikimedians around the world participated in the campaign with online activities, which mostly enriched the English, Italian and Macedonian Wikipedias as well as Wikidata. Participants were guided by five lists of proposed topics covering institutions, biographies, notable dresses, events and an overarching area of fashion, although the editing of non-listed articles was acceptable and highly encouraged.

How did the Macedonian Wikipedia community get involved?

The coverage of fashion-related topics on the Macedonian Wikipedia before this year’s edition of Wiki Loves Fashion was relatively poor with no recent interest amongst active editors, so the campaign has opened up a golden opportunity for filling the content gap in this thematic area. For that purpose, the localised campaign exploited the successful model of the editing days and weekends as writing actions during a 24-hour period and a weekend, respectively, to animate editors to write articles about fashion. Thus, the localised campaign consisted of the following four events:

  • A Fashion editing weekend from 26 to 27 September 2020
  • A Fashion designers editing day on 1 October 2020
  • A Female models editing weekend from 3 to 4 October 2020
  • A Fashion houses editing day on 8 October 2020

A total of 6 editors, including 1 woman, took part in the campaign and created 44 new articles as well as 1 new template. The campaign has also addressed the gender gap, with the female models editing weekend deliberately tailored to target the problem, but efforts towards reducing this gap were also made in the other events. This eventually resulted in the creation of 15 biographical articles about female fashion personalities throughout the campaign.