Growth team newsletter #25

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Welcome to the twenty-fifth newsletter from the Growth team


Leveling-up post-edit invite for users who have not yet edited using Growth suggested edits.

Leveling up release

5,000+ images added via the newcomer task in February

  • In February 2023, 5,035 images were added via the newcomer “add an image” feature (on all wikis where available); 155 were reverted.
  • Since the feature “add an image” was launched: 36,803 images have been added; 2,957 images were reverted.

Recent changes

  • Add a link
    • Community Ambassadors completed an initial evaluation that confirmed that prioritizing underlinked articles resulted in better article suggestions. We then evaluated the change on Growth pilot wikis, and results suggest that more newcomers are successfully completing the task and experiencing fewer reverts. We have now deployed the new prioritization model to all wikis with “add a link” enabled. [1][2]
    • We continue the deployment of “add a link” to more wikis. These changes are regularly announced in Tech News. To know if newcomers at your wiki have access to this feature, please visit your Homepage.
  • The Impact module was deployed on our pilot wikis, where we conducted an A/B test. We published initial findings, and a data scientist is now completing experiment analysis. [3]
  • Donor Thank you page experiment – Donors land on a “thank you” page after donation, and that landing page now includes a call to action to try editing: Example Thank you page in French. This promising feature is tested at several Wikipedias (French Wikipedia, Italian Wikipedia, Japanese Wikipedia, Dutch Wikipedia, Swedish Wikipedia).
  • Growth features are now the default experience on both and You can test our features there.

Upcoming work

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